Well it seems it is that time of year once more, when the food drive barrels are in place at Silicon Valley companies. Given the current economic conditions, it seems this year more than ever they are needed to help those who cannot provide food for their families.
I question why they seem to show up only once a year around the holidays, I mean, people are hungry all year right? But overall I don’t mind helping those less fortunate as long as I am not forced to do so.
What struck me as strange this year, was the image that the food drive organization decided to use for their posters.
It shows a young man, presumably a father, smiling up at his child, who looks to be about a year old, held using his right arm. In his left hand is a plastic food container, the kind used to hold fruit such as strawberries or blueberries, etc.
But the container doesn’t contain those types of fruit, in fact it has no fruit at all, it’s full of artichokes. For those of you that are unfamiliar, an artichoke is a spiny vegetable that can barely be consumed by adults, let alone a small child.
Yes you can argue that the artichokes are going to feed the parents and the parents will buy other food for the child, but it just seemed like a strange image to use when you are trying to solicit food for people in need.
Me, I would have had a picture of a young kid holding a sandwich with a bite taken out of it, cracking a huge smile with great big gobs of peanut butter stuck to both cheeks, but then again, what do I know?